Complete Guide to SEO for Landscapers or Lawn Care Business

by Outranking
Updated On: August 17, 2023
Complete Guide to SEO for Landscapers or Lawn Care Business

Are you a landscaping business struggling to get more clients? Do you want to increase your online visibility and reach more potential customers? If so, you’re in the right place. According to recent statistics, 97% of people search for local businesses online, and 93% of online experiences begin with a search engine. The importance of having robust online visibility cannot be underestimated, even for landscapers. This article will explore the steps needed to create an efficient SEO plan that can attract more customers to your landscaping company. We’ll cover keyword optimization, localizing your campaign, collecting reviews, and optimizing your website content. Therefore, it’s time to initiate and elevate your landscaping enterprise! Investing in landscape SEO can help your landscaping business to rank higher in search results and attract more potential customers.

Why is SEO important for Landscapers or Lawn Care providers

Due to fierce competition and market saturation, the lawn care and landscaping sector encounters difficulties in both acquiring and retaining clients. With the evolution of digital marketing, search engine optimization (SEO) has become a crucial strategy for boosting online visibility and increasing website traffic organically. By optimizing website content, landscapers can enhance their ranking on SERPs when specific keywords are searched, ultimately leading to improved SEO outcomes. You can do local SEO marketing to be at the top of the game.

Reasons why implementing SEO is vital for professionals in the lawn care industry

  1. Enhanced digital presence: Through the implementation of SEO techniques, your lawn care website can achieve better rankings in SERPs, which enhances its visibility to potential customers who are actively seeking services related to lawn care. By appearing at the top of search results, you increase your chances of being noticed by potential clients, which can lead to more business.
  2. Increased organic traffic: SEO can help you attract more website visitors who are interested in what you have to offer. Enhancing your website’s visibility and attracting a higher amount of organic traffic can be achieved through the creation of useful and informative material that is optimized for appropriate keywords. Your business can experience an increase in leads and conversions due to this.
  3. Improving user experience: Search engine optimization (SEO) requires enhancing your website to cater to the needs of both search engines and visitors. By improving the user experience on your website, you can increase the chances of visitors staying on your site longer and engaging with your content. This can lead to increased trust in your brand and a higher likelihood of converting visitors into clients.
  4. Competitive advantage: In a highly competitive industry like landscaping and lawn care, having a strong online presence can give you a competitive advantage. Investing in SEO can enhance your online presence and draw more potential customers, thereby setting you apart from your rivals.
  5. Measurable results: SEO allows you to track and measure the results of your efforts. Through the examination of information such as website visits, keyword positions, and conversion ratios, informed determinations can be made on how to enhance your website and content for improved outcomes.

SEO KPIs for landscapers: How to Measure the Success of Your SEO Strategies

As a landscaper, it is important to understand the significance of SEO in growing your business. To measure the effectiveness of your SEO strategy, you need to track key performance indicators (KPIs) and set goals.

One important KPI is the customer lifetime value (CLV). This metric helps you understand the total revenue generated by a customer over their lifetime. By increasing CLV, you can increase revenue without having to acquire new customers. Another KPI to track is appointments. This measures the number of appointments booked through your website or other online channels. By increasing appointments, you can increase revenue and improve customer satisfaction.

Lastly, it is important to focus on your position in Google Business. This is the ranking of your business on Google Maps and can greatly impact your visibility to potential customers in your local area. By optimizing your Google Business profile and increasing your ranking, you can attract more customers and increase revenue.

How to implement SEO for Landscapers or Lawn Care business website

If you own a landscaping or lawn care business, having a website is essential to reach potential customers. Merely possessing a website is insufficient; it’s crucial to ensure that your website is search engine optimized so that it ranks higher in search results when people look for services similar to yours. This is where Search Engine Optimization (SEO) comes in.

SEO techniques

Step 1: Create Website Architecture by Breaking the website into core services of your Landscaping or Lawn Care Business

Step 2: Make a List of Keywords That Align With the services your Landscaping or Lawn Care business offers

Step 3: Cluster Keywords in each Landscaping or Lawn Care service area to determine what topics to create

Step 4: Create a Content Calendar and prioritize your Landscaping or Lawn Care SEO efforts

Step 5: Establish a Content Production Process, SOPs, and Content Briefs, Or Hire an Agency to help

Step 6: Create SEO-optimized content for service pages and blogs for your Landscaping or Lawn Care business website (or hire an agency)

Step 7: Optimize Internal Linking

Step 8: Acquire backlinks and local references for your Landscaping or Lawn Care business website

Step 9: Optimize page speed and website experience

Step 10: Track rankings Using Google Search Console

Step 11: Optimize your Landscaping or Lawn Care business’s Local Google My Business account

Step 12: Invest in the right tools to set up the structure, create a process, and optimize content

Step 13: Focus on the ultimate goal: leads/conversions

Step 1: Create Website Architecture by Breaking the website into core services of your Landscaping or Lawn Care Business

To enhance the SEO of a landscaping or lawn care enterprise, it is crucial to comprehend the primary service regions. Once you have identified these areas, you can undertake keyword research and formulate a strategy for optimizing your website for those specific locations.

Identifying the primary services that your business offers are the first step towards the breakdown of your website’s structure into its core features and additional subcategories. For a landscaping or lawn care business, these core service areas may include lawn maintenance, landscaping design, hardscaping, and irrigation.

Once you have identified the core service areas, you can then create an extended list of sub-areas for each service. For example, under lawn maintenance, you may have sub-areas such as mowing, fertilization, weed control, and aeration. Under landscaping design, you may have sub-areas such as garden design, tree planting, and outdoor lighting.

Core Service AreasExtended List of Sub-Areas
Lawn MaintenanceMowing, Fertilization, Weed Control, Aeration, Seeding, Sod Installation, Pest Control
Landscaping DesignGarden Design, Tree Planting, Outdoor Lighting, Retaining Walls, Pathways, Water Features
HardscapingPatio Design, Walkways, Driveways, Fire Pits, Outdoor Kitchens, Retaining Walls
IrrigationSprinkler System Installation, Repair, and Maintenance, Drip Irrigation, Drainage Solutions

By breaking down the website architecture into these core service areas and sub-areas, you can then conduct keyword research for each specific area and optimize your website accordingly. Enhancing your website’s visibility in the search engine results pages (SERPs) for pertinent keywords will aid your business to achieve a higher rank and generate more leads. An SEO content optimization tool helps improve the content to rank better on search engines.

Step 2: Make a List of Keywords That Align With the services your Landscaping or Lawn Care business offers

There are three fundamental aspects to bear in mind while conducting keyword research:

  1. Create a list of essential vocabulary related to the primary categories of your webpage.
  2. Eliminate words and phrases that are obsolete or not applicable.
  3. Manage your files easily by consolidating them into a single document for better organization.

To do keyword research for a landscaping or lawn care website, we can use Semrush or Outranking. Here are the steps to follow:

Method 1: Use Semrush

  1. Using the above identified core areas we will build out the extended research for sub-areas. For this example, we will choose “lawn Maintenance” as the core area. Use Semrush to gather related keywords. For example use keywords such as, “Mowing,” “Fertilization,” and “Weed Control.”
Screenshot of generated keywords on Semsush relating to the phrase "mowing"
Keywords like “Mowing” may be a good place to start.

2. Analyze the results and remove any unnecessary or outdated terms.

Screenshot of Semrush's keyword filter option
Focus on keywords that actually represent what you have to offer as a Lawn Mower.

3. Download the CSV file of relevant keywords.

List of keywords relating to landscrapers core service areas and corresponding subareas.
You should have a list like this.

4. Repeat this process for each sub-area of focus within the core offering area.

Method 2: Use Outranking

  1. Access Outranking’s keyword generator tool and input a main service or product area keyword, such as “landscape design”.
  2. Examine the outcomes and improve the SEO terms.
  3. Repeat this process for each sub-area of focus within the core offering area.

The subsequent phase of keyword analysis can be initiated once the relevant keywords for every sub-category within a fundamental service domain have been compiled.

Step 3: Cluster Keywords in each Landscaping or Lawn Care service area to determine what topics to create

Keyword clustering is the term used to describe the act of grouping similar keywords based on their semantic meaning and intended purpose. By clustering keywords, you can identify which ones are the most important for your business and create a more effective SEO content strategy. For a landscaping or lawn care business website, keyword clustering can help you identify which keywords are the most relevant to your business and which ones have the highest potential for driving traffic to your site.

For example, keywords related to landscrapers include terms such as;

  1. Landscaping services
  2. Lawn care
  3. Tree trimming
  4. Garden design
  5. Outdoor lighting installation
Keywords with similar meaning grouped together.
See how these keywords are related?

By using a tool like Outranking’s clustering tool, you can upload this list and group the keywords into semantic terms and similar intent groups. Identifying the significant keywords for your business and focusing on them in your content strategy can be facilitated with this.

To pick the primary keyword for each group of clusters, you should consider several factors such as your ability to create better content than your competitors, the number of backlinks your competitors have, and your topical authority. It is advisable to examine the leading contenders for every set of keywords and determine if you can surpass a minimum of two. This approach enables you to pinpoint which keywords possess significant potential in directing traffic toward your website, thus enabling you to streamline your content strategy accordingly.

It’s important to hire someone who knows what they are doing if your business doesn’t have an in-house SEO team. SEO is a complex and ever-changing field, and it requires a deep understanding of search engine algorithms, keyword research, and content strategy. Enlisting the services of a skilled SEO specialist guarantees that your website is appropriately optimized for search engines and that your content plan successfully attracts visitors to your site.

Utilizing a keyword clustering tool such as Outranking is significant since it can aid in reducing the time and exertion required during the process of researching keywords. Outranking’s clustering tool can analyze hundreds of keywords in just a few hours, and it can provide you with a refined keyword list that is tailored to your business. This can help you identify which keywords are the most important for your business and which ones you should focus on in your content strategy.

Step 4: Create a Content Calendar and prioritize your Landscaping or Lawn Care SEO efforts

To create and optimize content for a landscaping or lawn care website, businesses can follow these steps to give prioritToriate keywords:

  1. Compile an inventory of key terms and clusters associated with either landscaping or lawn maintenance.
  2. Open up each group and pick the primary keyword for each.
  3. Create a content schedule and utilize the keywords to chart out a plan for generating content.
  4. Prioritize the keywords based on their importance and relevance to the business.

Outranking can help with prioritization by providing a priority setting from high to low. There are three priorities that businesses can set;

  • High
  • Medium
  • Low.

The table below shows how businesses can prioritize keywords for a landscaping or lawn care website:

PriorityKeywords ContainingWhy
HighLandscaping services, Lawn care services, Garden designCan define the business as a thought leader and support important pages for the flow of information
MediumLandscape maintenance, Lawn Maintenance, Tree trimmingCan place the business among many competitors
LowGuides on how to care for lawns and tips for designing gardens yourself.It is possible to describe the business as a pioneer in its field and provide significant resources for the dissemination of information.

Businesses can enhance their search engine rankings and establish themselves as industry thought leaders by giving priority to keywords in their content, thereby ensuring that it is centered on the most crucial and pertinent topics for their target audience. By possessing a comprehensive inventory of keywords arranged in order of importance, enterprises can effortlessly strategize and implement their content plan for an entire year with efficiency.

Step 5: Establish a Content Production Process, SOPs, and Content Briefs, Or Hire an Agency to help

For a landscaping or lawn care business to successfully implement SEO, it is essential to have a process in place and create detailed SOPs or SEO content briefs. To ensure the effective implementation of the company’s plan, maintaining organization and focus is imperative. To achieve this goal, a specialist has put forward three valuable suggestions that can aid in executing a comprehensive strategy for creating and improving content.

Screenshot of Outranking's overview page
To ensure your content’s success, outline as much as possible.
  1. Creating Solid Content BriefsWhen creating content briefs, it is important to be specific and detailed about the topic, target audience, keywords, and goals. Crafting content that is both optimized for search engines and valuable to the intended audience can be achieved through this.
  2. Developing an Effective Strategy to Produce Content. Maintaining a content calendar is an excellent method to remain systematic and guarantee the creation and dissemination of content at consistent intervals. It is important to plan and schedule content for specific dates and times to ensure that the content is being published at the right time and is relevant to the target audience.
  3. Setting up an SEO Workflow for Tasks: Workflow is important to ensure that tasks are being completed on time and in the correct order. It is important to have a clear process in place for creating and publishing content, from ideation to publication. This will help ensure that the content is being created efficiently and effectively.
Screenshot of customizable SEO workflow available on Outranking
Keep track of your content every step of the way!

Using Outranking’s content planner can help ensure the success of the plan. Outranking’s planner has a predefined workflow status that can be customized to fit the business’s needs. One of the notable characteristics of the Kanban interface is that it furnishes businesses with a quick overview of their document status. Additionally, Outranking’s integrated tool can be used to build content briefs or create content directly in the SEO content strategy. This can save time and ensure the content created is optimized for search engines.

You can do SEO yourself or hire an expert agency or Outranking to help them make this plan come to fruition. This will ensure that the plan is being executed by professionals who have the expertise and experience to handle SEO effectively. Despite outsourcing the content creation process, the business owner can stay engaged to contribute their knowledge and guarantee that the produced content is consistent with their business objectives and principles.

Step 6: Create SEO-optimized content for service pages and blogs for your Landscaping or Lawn Care business website (or hire an agency)

To guarantee the effectiveness of your lawn care or landscaping business’s content, it is crucial to create search-engine-optimized materials for each service page and blog. By optimizing your content, you can improve your website’s search engine rankings and attract more organic traffic. In particular, individuals with limited time and insufficient knowledge on the matter can greatly benefit from seeking outside assistance in SEO content optimization by engaging an agency, consultant, or freelancer.

Outranking’s AI-powered SEO content optimization and writing platform can help busy professionals write and optimize service pages and blog posts for the highest possible organic exposure. Outranking simplifies the process of generating content that consistently ranks by providing features such as competitor visualization, real-time optimization benchmarks, title tag, and description optimization, word count optimization, and outline optimization. The tool also offers suggestions for internal a, and external links, featured snippet optimization, and media optimization, ensuring that your content is fully optimized for search engines. An SEO writing checker helps to improve your content in all these aspects. By using Outranking, busy individuals can attain consistent content success while also saving both their time and money.

Creating SEO-optimized content for each service page and blog is crucial for ensuring that your landscaping or lawn care business is spending money on content that will yield results. Enhancing your content can boost your website’s position in search engine results and increase the number of natural visitors it receives, which can be particularly significant for time-constrained professionals who lack the necessary expertise to do so on their own. Hiring an agency, consultant, or freelancer can be a good option for those who need help with SEO content optimization.

Screenshot of the SEO details for an article titled "SEO for Landscrapers"
You want to make your content as SEO-friendly as possible.

Step 7: Optimize Internal Linking

Enhancing the internal linking of current pages can boost website traffic by leveraging the authority of established pages and channeling it toward other pages that require higher rankings for multiple keywords. Evaluating the placement of present webpages allows site owners to pinpoint authoritative content ranking within positions 1-10, specifically in the top 4-14 spots. For improved internal linking, these are the pages that require optimization.

For a landscaping or lawn care business website, pages that should be optimized for better internal linking are those that contain keywords related to services offered, such as “lawn care,” “landscaping,” “tree trimming,” and “garden design.” These pages should be analyzed to see if they rank between 1 and 10 and have some authority.

Outranking can connect to Google Search Console and identify these pages by using the “Pages” tab in the Outranking dashboard. By linking Google Search Console to Outranking, website owners can see a list of pages that are ranking for keywords and their positions. Outranking can also show internal linking opportunities by analyzing the content of the website and suggesting pages that can be linked together. This feature can save time and improve the overall performance of the website.

Step 8: Acquire backlinks and local references for your Landscaping or Lawn Care business website

Acquiring local citations and backlinks is crucial for the local SEO of a landscaping or lawn care website. The presence of local citations assists search engines in confirming the validity, legality, and reliability of your company. Citations, which are identical information found on various reliable and relevant websites, increase the confidence of search engines like Google in the authenticity and proper functioning of your business, as well as the accuracy of statements made about it. As per a Moz survey, citations hold the fifth position among crucial ranking signals for local queries.

Screenshot of a Landscrapers Yelp Profile
Establishing your Landscraper’s company on sites like Yelp can help build trust and credibility with potential clients.

Obtaining reliable and relevant local citations from sources where people expect your business to be listed has the potential to enhance your ranking in local search results. Local searches are often dominated by business directories, and being mentioned on such platforms can aid individuals in finding your enterprise.

Structured and unstructured citations are the two citation types available. Structured citations typically include a company’s name, address, and mobile number (NAP), while unstructured citations refer to contextual references to a business.

These four steps should be followed by businesses when constructing citations.

  1. Get listed with the ‘big three’ data aggregators: Data aggregators such as Acxiom, Neustar Localeze, and Infogroup disseminate business information to multiple directories, enabling easier directory listing of businesses on various platforms.
  2. Submit to other core sites: These are sites that are relevant to your industry or location, such as Yelp, Yellow Pages, and Angie’s List.
  3. Submit to popular industry and local sites: Websites that are tailored to your field or area, such as HomeAdvisor for household services or Patch for community news, are examples of such sites.
  4. Pursue unstructured citations: These can come from blog posts, forum posts, or press mentions.

Acquiring local backlinks from other websites can also help with local SEO. If a website has multiple links from other websites directed toward it, they are known as backlinks. Search engines consider a website to be more reliable and trustworthy if it possesses numerous high-quality backlinks.

Displayed below is a tabular format containing the names of various data aggregators and corresponding websites from which they can obtain citations.

Data AggregatorWebsites to Get Citations From
AcxiomYelp, Yellow Pages, Manta
Neustar LocalezeGoogle My Business, Bing Places, Foursquare
InfogroupFacebook, Apple Maps, Superpages

A recent research conducted by BrightLocal revealed that companies having over 81 citations enjoy 2.5 times greater exposure compared to those with less than 81 citations. Furthermore, businesses having more than eleven references experienced a substantial rise in their search engine rankings.

Screenshot of Roberto Affordable Land & Tree Service contact page on the yellow pages
Provide as much information as possible about your Landscrapers services.

Step 9: Optimize page speed and website experience

In 2023, enhancing page speed and website experience is crucial for achieving better rankings since it has a direct impact on user experience, causing an increase in bounce rates and a decrease in conversion rates. Consequently, this can significantly affect the visibility and search engine rankings of the website. The SEO content audit tool is a valuable resource for identifying technical issues and optimizing onsite content to improve search engine rankings.

Utilizing lightweight themes like the landscaper theme on code canyon and plugins such as Nitropack for WordPress can effectively enhance page speed and overall website experience promptly.

Step 10: Track rankings Using Google Search Console

A landscaping business must establish a connection with Google Search Console and monitor its website’s ranking. This helps in enhancing organic traffic and discovering novel prospects to produce innovative content. The firm can scrutinize the ranking details, recognize pages performing inadequately, enhance internal linking, and develop topical proficiency that appeals to more potential clients. To interpret the website ranking data, a landscaping company can use the following table:

GoalRanking DataAction
Optimize internal linkingFind pages with keywords in the top 4-14 positionsImprove internal linking structure to improve Pagerank
Find new opportunities to build topical authorityPages with no ranking keywords in the top 20 positions that don’t align with the user’s search intentCreate new content aligned with the user’s search intent and relevant keywords
Find underperforming pagesPages with no ranking keywords in the top 20 positions that don’t align with the user’s search intentImprove or redirect underperforming pages

For a landscaper, it is crucial to utilize Google Search Console and monitor website rankings to draw in prospective clients searching for landscaping services. The company can enhance its SEO content strategy and boost organic traffic by examining the ranking data and implementing effective measures like generating new content and refining internal linking.

Step 11: Optimize your Landscaping or Lawn Care business’s Local Google My Business account

Google My Business is a free service that allows businesses to provide more information about their company when it appears in search results, including photos, videos, contact information, business hours, and more. To optimize a landscaping company’s Google My Business listing for local search, they can follow these practical steps:

  1. Verify the business listing by making a claim. The first step is to claim and verify the business listing by creating a Google My Business account and following the prompts to verify the business’s location.
  2. Add accurate business information: The next step is to add accurate and up-to-date information about the business, including the business name, address, phone number, website URL, and business hours.
  3. Choose the right category: Selecting the appropriate business category, like “Landscaping Business” or “Grass Maintenance Provider,” holds significance in guaranteeing that the enterprise emerges in pertinent search outcomes.
  4. Add photos and videos: Adding high-quality photos and videos of the business’s work can help attract potential customers and give them a better idea of what the business offers.
  5. Encourage customer reviews: Encouraging customers to leave reviews on the Google My Business listing can help improve the business’s visibility and credibility in search results.
  6. Respond to customer reviews: Responding to customer reviews, whether they are positive or negative, is crucial in demonstrating the significance a business places on customer feedback and its steadfast commitment to delivering exceptional service.
  7. Use Google Posts: Google Posts allows businesses to share updates, promotions, and other information directly on their Google My Business listing, which can help attract more customers.

For a landscaping company, personalized examples of how to optimize their Google My Business listing could include adding photos of their past landscaping projects, encouraging customers to leave reviews of their lawn care services, and using Google Posts to promote seasonal promotions or new services. It is also important to regularly monitor the listing for accuracy and make updates as needed.

To improve its visibility in local searches, the landscaping company developed a comprehensive plan for its local SEO strategy that included creating a Google My Business account, optimizing its website for local keywords, and analyzing its efforts through metrics. An SEO content editor reviews and optimizes the website’s existing content, as well as create new content to improve search engine visibility.

Step 12: Invest in the right tools to set up the structure, create a process, and optimize content

For a landscaping company to excel in SEO, it is crucial to invest in suitable tools like Outranking as it simplifies the entire content strategy encompassing on-page optimization. Outranking facilitates keyword research, performance tracking, and content optimization, enabling streamlined page optimization. The incorporation of keyword suggestions, recommendations for optimized content, and performance metrics enable the creation of superior-quality content that garners higher rankings on search engines. This SEO content writing guide provides valuable insights on how to create optimized and engaging content that ranks well on search engines.

Ensuring the presence of a proficient team is crucial for the landscaping company to achieve its objectives. Effective communication, teamwork, and individual responsibility are pivotal in producing excellent content and attaining goals. The organization can establish team synchronization by defining specific targets, delegating particular duties to each member of the squad, monitoring their performance closely, and ensuring accountability for assigned tasks. This approach will enhance productivity levels significantly while promoting superior-quality output delivery and fostering better collaboration among members leading to successful SEO implementation as well as online goal accomplishment.

Step 13: Focus on the ultimate goal: leads/conversions

Most websites focus on organic traffic because it is a cost-effective way to attract potential clients to their websites. Using a broad keyword such as “landscaping” can attract a large amount of untargeted traffic, whereas utilizing specific keywords like “drought-resistant landscaping in Los Angeles” may not bring as many visitors but it’s more probable that they will possess an interest in the landscaping business’ offerings.

The primary objective of a website is to convert visitors into paying customers, and thus it is crucial to concentrate on leads and conversions. While having a large volume of traffic is desirable, its importance diminishes if it fails to generate potential customers and sales. In contrast, the targeted traffic has greater significance since it possesses higher chances of converting into tangible results.

Assessing a company to assist with optimizing the search engine ranking of your Landscaping or Lawn Care enterprise.

Expertise, Reviews, and Results

When evaluating an agency to help with SEO for your landscaping company’s website, there are several key factors to consider:

  1. Proven Process and Customized Approach: Search for a company that utilizes an established means and personalized technique. This implies that they possess a typical procedure to evaluate your site and create a plan, but will also modify it according to your distinct competitive standing. To illustrate, they could conduct industry research and analyze competitors to pinpoint prospects and establish a scheme aiding you in gaining an enduring edge over other landscaping businesses.
  2. Creativity and Innovation: A good SEO agency should be creative and innovative in its approach. Ask them what creative strategies they have implemented to help their clients stand out from the competition. They could have created original material or utilized social media platforms to advertise the landscaping services of their customers as a case in point.
  3. Real-World SEO Experience: It is advisable to seek out an SEO agency that has a minimum of 5 to 10 years of practical experience, with a preference for those who have worked on websites related to landscaping. This will give them a better understanding of the competitive landscape and enable them to be more creative and innovative in their approach.
  4. Expertise, Reviews, and Results: Assess the proficiency, feedback, and outcomes of the agency. Seek out a company that has a proven history of enhancing SEO landscape businesses. Examine their website and social media accounts for testimonials from previous customers. Request case studies or instances of prosperous SEO campaigns they have executed for other companies in the landscaping industry.

SEO services offered

When evaluating an agency to help with landscaping SEO services, there are a few key factors to consider:

  1. Proven Process and Customized Approach: Search for a company that not only follows established methods and guidelines for conducting website assessments and optimizing search engine results but also adopts an individualized strategy to suit your distinctive competitive standing within the landscaping field. For example, the agency should perform industry analysis, competitive research, strategy design, implementation, and follow-up, but each strategy should be unique to your company.
  2. Creativity and Innovation: An SEO agency needs to have a high level of creativity and innovation when it comes to its SEO strategy. Inquiring about the unique techniques they have utilized to distinguish their landscaping clients from competitors can be helpful. Although creativity requires significant effort and expense, the exceptional outcome it produces makes it worthwhile.
  3. Real-World SEO Experience: Look for an agency with at least 5 to 10 years of real-world experience in SEO, preferably working with websites in the landscaping industry. They should have a better understanding of the competitive landscape and be more creative and innovative in their approach to strategy design.
  4. Case Studies and Testimonials: Request case studies and testimonials from the landscaping agency that highlight concrete instances of their success in enhancing search engine rankings, boosting website traffic, and generating greater sales leads. To illustrate, seek out metrics such as how they enabled a landscaping business to achieve a 50% uptick in website traffic and create 20% more leads within six months.
  5. Communication and Transparency: It is advisable to opt for an agency that demonstrates transparent communication regarding their SEO methodologies and techniques, regularly shares updates and progress reports, and remains open to addressing any concerns or inquiries you may have. For example, they should explain how they plan to optimize your website’s content, meta tags, and backlinks, and provide you with access to any analytics tools they use.

Contract duration and flexibility

When evaluating an agency to help with SEO for your landscaping company’s website, it’s important to consider their contract durations and flexibility. Here are some factors to keep in mind:

  1. Contract Duration: When searching for an agency, ensure to opt for one that provides adaptable contract durations as a reputable agency will have various contract lengths available to suit your requirements. Suppose you are new to SEO; in that case, it would be wise, to begin with a brief agreement as a trial period. On the other hand, suppose you have made up your mind about pursuing an extensive plan. In that case, choosing an elongated contract could be more fitting for your needs.
  2. Flexibility: Make sure the agency is willing to work with you to create a customized strategy that fits your unique needs. A good agency will take the time to understand your business and create a plan that’s tailored to your goals. For example, if you specialize in commercial landscaping, the agency should focus on optimizing your website for keywords related to commercial landscaping services.
  3. Personalization: Choose an agency that has experience working with businesses in your industry. For example, if you specialize in residential landscaping, look for an agency that has experience working with other residential landscaping companies. By utilizing this approach, they can gain a comprehensive understanding of your industry and create a tailored strategy that meets your specific needs.
  4. Statistics: Ask the agency for case studies or examples of successful SEO campaigns they have done for similar businesses. For example, if you’re a landscaping company that specializes in lawn care, ask the agency for examples of successful campaigns they’ve done for other lawn care companies. Look for statistics such as increased website traffic, higher search engine rankings, and increased leads or sales.

Need an SEO Strategist to set up the plan and answer all the pressing questions?

Before hiring an agency to manage your website’s SEO, it is important to establish a strong plan for search engine optimization. Engaging the services of an SEO consultant can be highly advantageous in this regard. Outranking provides expert guidance from their skilled SEO strategist on devising and implementing effective strategies that lead to desired outcomes with minimal complications.

An SEO manager can provide you with an in-depth analysis of your website’s current status and identify areas that need SEO improvements. They can also help you develop a comprehensive SEO strategy that aligns with your business goals and objectives. This includes keyword research, on-page optimization, content creation, and link building.

Engaging an SEO consultant before hiring an agency can guarantee a comprehensive comprehension of the tasks and approach required, preventing any ambiguity or misinterpretation with the agency. Consequently, your Search Engine Optimization endeavors will be harmonized with your business tactics.

Outranking’s SEO consultant and strategist has years of experience in the field and can provide you with the guidance and support you need to achieve your SEO goals. With their help, you can rest assured that your website will be optimized for search engines and that you will see the results you are looking for. So, if you want to ensure that your SEO plan is solid and that you are fully prepared before hiring an agency, consider hiring an SEO consultant like Outranking’s expert. They can provide you with the knowledge and expertise you need to make informed decisions and achieve the best possible results. Don’t leave your website’s SEO to chance – invest in the expertise of an SEO consultant today.