What Is a Personal Blog? Definition, Types, and Examples of a Personal Blog

Pankil Shah
by Pankil Shah
Updated On: October 20, 2023
What Is a Personal Blog? Definition, Types, and Examples of a Personal Blog

If you live an adventurous life and want the world to see everything with your eyes, it’s time to create a personal blog. Even if you live a mundane life but find life lessons the world would like to hear, a personal blog is a good idea to share your message with the world. But what are the other perks of a personal blog and is creating a personal blog a piece of cake? Should you share everything as it is, or should you plan an SEO content strategy for your personal blog?

In this article, I will discuss everything related to personal blogs so you start yours with the most knowledge! So let’s dive into the topic:

What is a Personal Blog

A personal blog is akin to an online journal. Think of it as a platform, similar to an ebook, perhaps a professional blogging platform like WordPress, where your “blog images,” thoughts, experiences, and ‘thinking’ skills command the main spotlight. It’s intimate and personalized, brimming with tutorials and your unique experiences. Everything is written from a first-person perspective with an added touch of SEO-friendly alt-text for images. Consider this as your virtual diary, yet with a receptive audience eager to engage and resonate with your journey.

Blogs have risen in prominence over the years, with statistics revealing we already have more than 600 million blogs out of 1.9 billion websites on the Internet. That means blogs account for close to one-third of all websites. Additionally, it is believed that blog authors put out over 6 million blog posts every day. These numbers are huge, and they demonstrate the relevance and importance of personal blogs in today’s online landscape.

Purpose and Usage of Personal Blogs

Personal blogs serve multiple purposes. They function as personal diaries, portals for self-improvement, or ways to keep friends and family updated about one’s life. They can also be platforms for expressing personal opinions, sharing experiences, and exploring hobbies or interests, often through lifestyle blogs. Personal blogs operate beyond geographical boundaries, connecting people worldwide who share similar hobbies. For many, they construct an online community centered around these shared interests, essentially creating a conversation that transcends borders. No matter the context or the niche, whether broad or specific, such blogs–usually by personal bloggers on Instagram–play a vital role in fostering connections and bonds. They’re much more than mere text-filled spaces!

Backlinko’s Brian Dean had this to say. “look at your blog like a product or a brand. What’s going to make your blog different from what’s already out there?”

Verified by subject matter experts, they aid numerous individuals in their journey of growth and learning through shared hobbies and experiences.

Screenshot of Zen Habits blog
What unique qualities do you want to share with the world?

Zen Habits blog is a popular minimalist blog where you can find content about life, minimalism, productivity, and many more. This blog was created by Leo Babauta in 2007 and currently has over 2 million readers worldwide. The blog makes money through affiliate marketing and selling ebooks.

Anatomy of a Personal Blog

Structure of a Personal Blog

The structure of a personal blog is not confined to rigid templates. Rather, it offers writers the freedom to design their unique layouts. Despite this flexibility, incorporating certain elements such as a navigational menu can notably enrich the user experience.

An effective blog post begins with a compelling introduction, immediately capturing the reader’s interest. This is followed by the main body of the content, systematically broken down into manageable, easily digestible paragraphs. Strategic placement of navigation links can effectively guide both new readers and regular visitors through the website. This intricate layout is capped off with a thoughtful conclusion, summarizing major takeaways or providing insightful final thoughts.

Screenshot of the Outranking blog showing a fixed side navigational bar, enhancing user navigation within the website
Make your blog easy to navigate

Take, for instance, the Outranking blog. It features a fixed navigational bar on the left-hand side of the page, listing key subheadings within each post. This feature significantly enhances user experience by facilitating seamless navigation throughout the site.

Such thoughtfully designed formatting partnered with a fixed navigation bar has been favorably received by various blog genres, such as travel and photography blogs. This layout strategy manages to retain readers on a website without overwhelming them, offering a seamless online reading experience.

Apposite sources: an effective blog post structure, advantages of fixed navigation bars, and creating a solid blog post template.

Content Features commonly found on Personal Blogs

Personal blogs are characterized by a diverse array of content features. These features serve the dual purpose of enhancing the visual appeal of the blog and engaging the reader. Notably, intriguing images, captivating video blogs, customized gifs, audio, and sketches add an aesthetic appeal to the blog, giving it a personal touch.

Interactive elements, such as polls and quizzes, are powerful functionalities that engage audiences effectively. Additionally, informative links to related blog posts or websites offer readers more depth and insight, escalating the value of your blog content.

A study reveals that a massive 93% of marketers endorse the efficacy of interactive content in educating buyers, significantly over the 70% agreement for static content. Hence, incorporating interactive content into your personal blog can elevate reader engagement.

Infographic stating that interactive content generates 2x more conversions than passive content
Interactive content leads to higher conversions

Interactive content also has a direct impact on conversions, generating double the outcome compared to passive content. Therefore, integrating interactive media into your personal blog can significantly boost readers’ engagement, increasing conversion rates.

Finally, comments form an essential component of any blog. They provide a platform for dialogue between the blogger and the reader. This builds a sense of community and boosts interactivity, as readers can simply type in your blog’s web address or the domain name in their browser to access your personal blog. An option allowing readers to save their information (“Name, email, and website”) for their next comment can enhance this interactivity.

Diving into the Types of Personal Blogs

Fashion and Beauty Blogs

Fashion and beauty blogs primarily focus on showcasing the latest trends and fashion styles. This creative platform bursts with various inspirations for style aficionados, spanning from brand-name clothing to personal advice on skincare and makeup. Significantly, the fashion influencer marketing realm, which includes fashion blogs, was valued at USD 1.5 billion in 2019.

It projects an impressive compound annual growth rate (CAGR) of 35.7% for the years between 2020 to 2027. The consistent growth trajectory highlights the potential benefits of launching a fashion and beauty blog today.

There are numerous excellent examples of such personal blogs on the internet today. For instance, Justinemarjan expertly caters to its followers with not just makeup and hair care tips, but also attractive clothing features. Blogs like these provide a valuable platform for passionate fashion and beauty enthusiasts to both share their ideas and inspire others.

Take another example, the personal blog Perniletteisbaek, where readers can explore a myriad of fresh and unique couture looks. These blogs are more than guides; they are a hub of inspiration driving the fashion and beauty industry’s dynamic evolution.

Screenshot of Accidental Icon homepage
Blogs are your expression of knowledge AND passion for fashion

Celebrated sources like Accidental Icon also contribute significantly to the fashion blogging scene, offering avant-garde ideas that continue to push boundaries and inspire others.

Growing your Home Kitchen Blog

Wondering how to take your culinary explorations and love for food to the next level? Launching a home kitchen blog could just be your perfect solution. This platform allows you to share your favorite recipes, engage in intriguing food conversations, and document your gastronomic adventures. Not only does this resonate with other food enthusiasts, but it also provides an avenue to gain followers. Think about your exceptional lasagna recipe that you wish others could try out – a personal blog is a perfect platform for this!

Screenshot of The Kitchn homepage
From recipes to tips and tricks, cooking blogs are a great way to build a connection with readers from all sorts of backgrounds

A remarkable example of a home kitchen blog is The Kitchn. This blog features a wide range of content from mouthwatering recipes, and the nutritional benefits of different meals, to insightful tips for creating a stunning kitchen space, embodying all the aspects of a thriving home kitchen blog.

Health and Fitness Blogs

Health and fitness blogs serve as a comprehensive and inspiring resource emphasizing overall wellness. More than promoting healthier habits, these enriching platforms serve as catalysts for personal growth and self-improvement. One shining instance of a health and fitness blog is Nia Shanks’, a compelling platform aimed at inspiring women to embrace fit and healthy lifestyles. The value these blogs offer is exemplified through the detailed depiction of home workouts and gym routines available on the site.

If you’re passionate about fitness or possess insightful tips about maintaining optimal health, and wish to journalize your path of self-enhancement, this genre of blogging might just be suitable for you. Much like zen habits that focus on life’s simplicity, health and fitness blogs also aim to simplify the fitness and wellness journey.

Screenshot of the blog for Nia Shanks
Inspire people to take care of their bodies

Travel Blogs

Immerse yourself in the enchanting world of travel blogs, designed to teleport you to far-flung locations with their compelling narrative and vibrant visuals. A prime example of such a blog is The Blog Abroad, authored by acclaimed global influencer Gloria Atanmo, fondly known as Global. Her blog presents a riveting journey across six continents and 70 countries, offering an intimate glimpse into her global adventures.

The beauty of travel blogs is their accessibility, either as a resource for intrepid explorers planning their own escapades or as a means for cozy armchair travelers to experience the world without ever leaving home.

Interestingly, the demand for travel blogs has seen a significant surge, with statistics revealing a 77.18% increase in website traffic to travel and hospitality sites in 2022. This trend reflects the recovery of consumer interest post-pandemic, further bolstering the appeal of travel blogs.

Screenshot of The Blog Abroad
Entice readers with your narrative of worldwide adventures

Empowering Examples of Successful Personal Blogs

Example 1:

Engage with the enlightening explorations on ‘The Marginalian,’ previously known as ‘Brain Pickings.’ This personal blog, headed by Maria Popova, invites you to delve into fascinating insights gleaned from various books. Far from focusing on a specific niche, this blog is essentially a chronicle of thoughts and musings. It’s a testament to the potential scope of personal blogs, exploring diverse fields such as love, art, science, and philosophy to stimulate the mind and lift the spirit.

Screenshot of The Marginalian
The Marginalian, formerly Brain Pickings, showcases an array of intellectually stimulating topics

Example 2:

‘Humans of New York,’ an Exceptional Example of a Personal Blog

The ‘Humans of New York’ blog, masterfully curated by Brandon Stanton, breaks away from typical blog formats. This innovative personal blog magnificently combines a collection of captivating street portraits with enchanting tales from the city of New York. Serving as a true reflection of the multifaceted nature of the human spirit, the content offers a glimpse into the raw, authentic, and personal aspects of life. Flicking through its pages provides the reader with an intimate, almost conversational, engagement with the citizens of this city. This blog is indeed an exemplary illustration of personal blogs’ innate ability to connect, resonate, and touch hearts profoundly.

Screenshot of Humans of New York homepage
Humans of New York is a great example of how to share others’ stories

Image Source

Example 3:

The ‘James Clear‘ blog serves as a shining example in the domain of personal blogging. Primarily focusing on the facets of habit formation, decision-making, and constant progression, it is a vital resource for those who are embarking on a journey of personal growth. The enlightening articles covering productivity and mental models are testaments to the practical and transformative insights that personal blogs can bestow.

Screenshot of the James Clear blog
James Clear shares helpful tips to help others build healthier habits

Example 4:

‘Mark Manson’s Blog’

Mark Manson’s blog offers a refreshingly frank approach to personal blogging, distinguishing him from others in the field. Contrary to the prevalent upbeat motivational discourse, Manson confronts the reality that life isn’t always pleasant – and assures us that’s absolutely fine. With his blog, he delivers profound life lessons encased in relatable humor, carving out a unique identity in personal blogging.

Screenshot of Mark Manson's blog homepage
Mark Manson shares his insights about how to embrace the imperfections of life

Example 5:

As a closing example, consider Joanna Goddard’s ‘Cup of Jo’. This blog is a vibrant tapestry of topics, encompassing fashion, design, food, travel, relationships, and life in New York City. Goddard’s engaging writing style makes each reader feel as though they’re reconnecting with a long-lost friend. Her ability to seamlessly weave together light-hearted enjoyment with more profound subject matters defines ‘Cup of Jo’ as a truly captivating personal blog.

Screenshot of Cup of Jo blog homepage
Joanna Goddard reflects on diverse topics

How to Kickstart Your Personal Blog?

Pick a Niche: What Will Your Blog Be About?

Selecting a niche is an influential step in your blogging journey. A blog, like a unique case study, can wield significant power when it centers on your areas of proficiency. By focusing your content around your expertise, whether it’s literature, gastronomy, music, or case studies for business blogs, you will reach a specific audience and establish an overall tone.

Have you got a spark for sharing family experiences or narrating your escapades over the weekend? The importance of your blog’s theme should not be understated. It’s the lifeblood of your blog, imbued with your passion, wisdom, and interests. Browse through a good case study blog, and carefully choose your niche. This way, your expertise can truly shine in your blog post collection.

Name Your Blog and Get It Online

In initiating your personal blog, the vital first step is deciding on your blog’s name and making it live online. A blog’s name is essentially its identity, so consider incorporating keywords related to your niche or even using your own name. Remember, the name should be evocative of your content or somehow reflect who you are.

On finalizing the name, you step into the world of domain registration and web hosting. A domain name is your blog’s digital address, and choosing a reliable hosting website is essential. Look for a web host that assures over 99% uptime and bolstered security, preferably optimized for WordPress hosting.

To illustrate, Namecheap is a highly reputable service to register a domain name. After arriving on their website, find the ‘Domain Name Search’ option in the main menu. Type in the desired domain name and click on the ‘Search’ button to see if it’s available. Namecheap prompts with the name’s availability, and you can swiftly add it to your cart.

Screenshot of Namecheap's domain search page
Focus on a domain name that’s relevant and unique

Furthermore, the platform offers an array of similar domain names, allowing for more choice.

Screenshot of Namecheap's
“.com” domains may cost more than others

You can then confirm your selection in the shopping cart. After logging into your Namecheap account or creating a new one, enter your payment details, and voila, the domain name is yours!

In initiating your personal blog, the vital first step is deciding on your blog’s name and making it live online. A blog’s name is essentially its identity, so consider incorporating keywords related to your niche or even using your own name. Remember, the name should be evocative of your content or somehow reflect who you are.

Upon finalizing a name, it’s time to transform your blog from a mere concept into an accessible online platform. Begin this process by registering your chosen domain name. A domain name serves as your blog’s digital address, tying your chosen name to a particular spot on the internet.

Essentialities of a Flourishing Personal Blog

Develop and Refine Your Personal Blog’s Brand

Establishing a distinct brand is a critical aspect of maintaining a successful personal blog. The brand establishes an immediate association with your blog, promoting recognition and engagement among users.

A blog’s brand is its visual and informational identity, represented through logos, headers, color schemes, and content. Each element should be thoughtfully curated to match the blog’s essence. An identifiable logo can serve as a definitive reflection of your blog’s ethos.

Similarly, an inviting and precise header clarifies the blog’s purpose, leaving no room for uncertainty. Your color scheme sets a mood and plays a substantial role in shaping the user experience on your blog. In today’s mobile-first world, prioritize designing your blog for functionality and aesthetics on multiple devices.

The platform you choose to host your blog is another essential factor to consider, and WordPress comes highly recommended due to its extensive customization options, which aid blog growth. An impressive 43% of websites are hosted on WordPress, and it holds a 63% market share in the CMS space.

However, the selection of other free blogging software is also available if you want to explore different starting options. Linking is another crucial feature to implement throughout your blog. Internal links help users navigate through your pages and posts, whereas external links corroborate the credibility of your data.

The brand of your blog not only solidifies your online presence but also forms a salient part of your interaction with users.

Screenshot of Bella Bloom's homepage
This definitive reflection of a blog’s brand creates a sense of familiarity for recurring readers

Create Captivating Blog Content and Keep Engaging

Creating engaging content for a blog is similar to having a casual conversation at a friendly gathering. It begins with understanding your audience, including their interests, pain points, and desires.

At the heart of successful content creation is a conversational, personal style that makes your audience feel understood, leading them to exclaim, “This is exactly what I was looking for!”

Incorporating rich media like images, videos, and infographics enhances your content, adding an interactive dimension that will keep your readers hooked. According to Venngage, 64% of marketers already follow this strategy, giving life to their blogs and turning them into dynamic platforms akin to personal YouTube channels.

Engagement and dialogue are vital in this digital era. This doesn’t end with the comments section; it extends to your email list as well. Through effective email marketing strategies, which still generate an impressive average of $36 return on investment per dollar spent according to HubSpot, you can maintain a continuous, engaging dialog with your audience. This level of interaction breeds a loyal readership, a key factor needed for any blog to flourish.

Write SEO content to get bring Organic traffic

A key element to the vitality of a personal blog is the generation of organic traffic. Think of this traffic as the lifeblood of your blog, freshly circulated by the heart that is, SEO, or Search Engine Optimization. Data from Hubspot’s 2023 State of Marketing Trends reveals that SEO ranks among the highest ROI-yielding marketing trends, justifying its spot as third in line for marketers’ investment in 2023. An astonishing 88% of marketers already employing SEO strategies plan to either increase or maintain their spending in the coming year.

Graph of marketing trends withe the highest ROI
Crafting content that reflects your brand’s values is very important

In the practice of SEO, the importance of keyword analysis can’t be discounted. Acquiring insights into the keywords unique to your niche can draw the ideal audience your way. Initiating deep-dive keyword research and efficiently integrating this keyword into your blog posts, titles, and metadata can amplify the blog’s visibility. Tools like Outranking facilitate these tasks with features such as AI-enhanced optimization, SEO briefings and strategy, and AI-based content creation.

An imperative step is to maintain the relevancy and value of your content by regularly updating it and answering questions that your audience frequently puts forth on Google. Monitor the mobile compatibility of your blog platform, particularly in light of increasing mobile traffic. According to the September 2023 report by Similarweb, mobile devices have overtaken desktops in website visits with an overwhelming 64.95% of web traffic, as compared to 33.65% from desktops, and a trivial 1.4% via tablets.

Infograph of traffic shared by platform in September 2023
Mobile users dominate in website traffic worldwide

Image Source

This exposes the fact that mobile devices are responsible for nearly twice as much traffic compared to desktops, rendering mobile optimization a must for bloggers.

These aren’t mere pointers to take note of; they are powerful practices that can radically enhance the visibility of your personal blog. To conclude, you might find the Outranking platform beneficial for creating backlinks and staying in the good books of SEO.

With powerful features of AI-generated first draft, AI editing, content brief creation, and content strategy planning, Outranking ensures a smooth and effective content creation process. Outranking also improves the on-page SEO optimizations for your new and existing content so that readers and search engines both find relevant, original, and valuable content for their queries.

If you are still unsure about the usage of Outranking for content creation, here’s a video where an entire content piece is generated within mere moments using Outranking!

Monetizing and Promoting Your Personal Blog: Is It Worth It?

Ways to Monetize a Personal Blog

The concept of monetizing a personal blog is not an elusive dream but an achievable reality. Multiple avenues can be explored for this purpose. An option is to leverage Google AdSense to display ads, but this isn’t the only way. Another good strategy, even for blogs with a smaller audience, is affiliate marketing. When products you endorse are sold through your affiliate link, you earn a commission.

In addition to these, you can also consider selling products like e-books or concocting an email list which can be used to share exclusive content. For inspiration, one might note that food blogs are predicted to be a substantial source of income by 2023. The vital element to remember here, however, is the importance of delivering valuable content; building trust with your readers is paramount to facilitating transactions.

The Art of Promoting a Personal Blog

At its heart, promoting a personal blog is not about bombarding your audience but engaging them via resourceful WordPress blog tools to build a unique online platform. Through multiple case studies, we’ve reaffirmed that social media platforms such as Facebook, Twitter, and Instagram could be powerful vehicles for getting your blog posts across to your audience.

An impressive 95.9% of bloggers leverage these social platforms to promote their blogs. Intriguingly, research indicates that six out of ten individuals might share blog posts even before reading them. Exploiting opportunities, such as collaborations or guest blog posts, is another savvy way to enhance the visibility of your WordPress blog. Furthermore, don’t forget the time-honored approach of commenting on related affiliate blogs to make your presence felt within the blogging community. Intelligently engaging this promotional toolbox draws the curtain on your blogging world, welcoming people with open arms.

The Role of Social Media in Personal Blogging

Personal Blogging on Instagram: How It Works

Social media has revolutionized the format and style of personal blogs, and Instagram has led the charge in this transformation. Instagram, despite being a microblogging platform, serves as a medium for personal blogging in a unique and immersive way.

Start by creating a bio that articulates your blog’s core concept, similar to the ‘About Us’ page commonly found on conventional websites. This bio should succinctly encapsulate the essence of your blog.

The next step involves curating visually engaging images, compelling captions, and captivating stories for your feed. Remember that regular content updates are as essential on Instagram as they are on server-based blogs.

Graph illustrating the frequency of bloggers' posts
This graph illustrates the frequency of bloggers’ posts

Research indicates that 23% of bloggers update their content several times a month, and 22% do so on a weekly basis. Other bloggers update their blogs at irregular intervals, monthly, or anywhere from two to six times a week.

Enhance your posts’ visibility and discoverability on Instagram by leveraging hashtags, which function similarly to SEO on conventional blogging platforms. Be wary, though, of overusing hashtags, as this could detract from your posts’ effectiveness.

Finally, foster a sense of community by actively engaging with your followers. Encourage discussions on your posts or stories and promptly respond to comments and direct messages. The importance of interaction on Instagram mirrors its significance on traditional hosting websites.

By combining all these elements, you can successfully launch and maintain your personal blog on Instagram.

Screenshot of caroleradziwill's Instagram post
Use social media to attract attention

Building a Social Media Following for Your Personal Blog

To cultivate a social media presence and build a community around your personal blog, consider platforms like Facebook, Instagram, and especially YouTube. Here, you’ll be able to engage more dynamically with your audience. Frequently respond to their comments, answer their messages, and provide regular interactions.

It’s important to cross-promote your social media accounts on your blog and vice versa, creating seamless integration for your content. Including FAQs about your blog on all your social media platforms also adds value for your followers. Keep in mind, that the authenticity of your interactions is key, as it promotes a sense of personal connection with your audience, organically growing your followers.

Major social media platforms are often the most effective for building a blog following. Remember, each platform has its distinct content type and unique audience demographics. Therefore, be sure to consider these factors when selecting your preferred medium.

Frequently Asked Questions about Personal Blogging

How to Create a Personal Blog?

Starting a personal blog is a straightforward process, particularly with the support of platforms like WordPress. Here, we provide you with a concise guide to get started.

  1. Determine the theme of your blog. This could range from chronicling your personal life to catering to a unique hobby.
  2. Decide on a catchy, content-relevant blog name.
  3. Register your chosen blog name and arrange hosting. Numerous platforms can host your blog, but WordPress is a preferred choice due to its power and scalability.
  4. Customize your blog. Once you’ve installed WordPress and accessed your admin area, it’s time to tailor your blog according to your style. Experiment with fonts, color themes, and a layout that complements your brand.
  5. Begin composing about your niche. Consistency in your posting schedule bolsters the continuity and reach of your blog.
  6. Promote your blog. Spreading your content across various social media platforms significantly enhances your reader base.

In following these steps, you’ll establish a vessel for expressing your ideas and sharing your journey. However, as your blog evolves, it’s imperative to keep in mind that it’s not simply a writing platform; it’s also a medium for connecting with your audience and fostering a community. As Mariah Coz aptly expresses, “Fear of the unknown isn’t what you should focus on. Concentrate more on the advantages of establishing relationships with your audience, and the minor discomforts will appear insignificant.” Enjoy your blogging journey!

Can a Personal Blog Make Money?

Yes, personal blogs can indeed generate income. However, it’s crucial to understand that blogging is not a quick road to riches. According to ryrob.com, only a small fraction of bloggers gain substantial income.

Bar graph illustrating the average monthly income based on numbers of pageviews
It’s possible to earn a living blogging

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Blogs attracting between 25,000 and 49,999 page views typically earn less than $1000 per month. However, this figure can rise significantly if you succeed in garnering up to 500,000 page views.

There are various ways to monetize a personal blog. One common strategy is offering downloadable content like ebooks, which are generally well-received. Platforms like Bluehost assist in setting up the requisite web hosting account for your blog and provide excellent support during the process.

Regardless of whether it’s entertaining content, knowledge, inspiration, or even an informative ebook, delivering high value to the readers is key. Other methods of monetization include advertising, selling products or services, affiliate marketing, or sponsored posts. But, as problogger.com points out, blogging should initially stem from passion, with income being a welcome outcome rather than the primary objective.

Here’s an income report from Jon Dykstra at FatStacks for May 2023, highlighting his profit of $89,396 after accounting for expenses of $27,038:

Screenshot of an income report for a blogger
Income can be a pleasant surprise when blogging

Image Source

So, why not start a blog using services like Bluehost or HostArmada, and let the monetization follow naturally?

Want To Scale Your Personal Blog For Greater Rankings?

Outranking could be your solution! Outranking helps blogs and websites create better content than before so your readers become addicted to your content all while the search engines make your content pieces at the top of SERPs. 

Screenshot of Outranking's Auto-optimization features
Outranking keeps the fun in blogging

Our platform is not only useful for AI-generated content but is also necessary for human-generated content, as its Auto-Optimization features let you optimize all the on-page SEO aspects your content lacks. Starting at $69 per month, Outranking can send your ROI to the moon!

Ready to start writing?

Join the 12,000+ bloggers using Outranking 👑