- Product
Preview a demo walkthrough
Outranking the competition with our cutting-edge SEO strategies.
SEO isn’t cheap and requires a lot of blood, sweat, and tears to reap the benefits of doing SEO for your website yourself. Not to mention the expensive SEO tools mandatory for getting great SERP rankings.
With all the SEO costs involved, businesses tend to outsource their website’s SEO tasks to agencies because of the experience, skills, and value for money these agencies offer. If you’re also in the thick of deciding between outsourcing SEO or not or wondering how to outsource SEO, this article will tell you how to outsource your SEO tasks to agencies, their pros and cons, and the factors to consider while outsourcing.
In the dense jungle of the digital realm, SEO is your guiding star. Following the SEO basics ensures your website is user-friendly, content-rich, and easily discoverable by search engines, fitting into the ever-changing search engine algorithms. But remember, SEO isn’t merely about keyword stuffing or link accumulation — it’s a holistic approach that covers both on-page and off-page strategies and technical aspects. Hence, search rankings and user experience go hand in hand.
Considering the complexities of SEO and juggling it with your core business operations is no walk in the park. Fear not! Outsourcing your SEO needs to a specialized SEO outsourcing agency can be your saving grace. Let a team of experts who live and breathe SEO handle this colossal task, avoiding the overhead associated with an internal team so, you can focus on your best — managing your business!
Should you be an agency or consultant considering this move, rest assured that many SEO service providers offer reseller or white-label services. However, research extensively before leaning heavily on an SEO reseller, as it could limit your control over quality. Therefore, spend a bit more time weighing your SEO service provider options before deciding.
Time to soar? Your SEO journey is a game of more — more keywords, more content, more backlinks. Achieving your SEO goals can be challenging, making you realize the importance of having a developed SEO strategy. Employing an SEO team can help you by multiplying your output tenfold, thus dramatically scaling your SEO efforts and extending your web reach. Trust me, such scalability, improvement in SEO rankings, and visibility in SERPs is something you can’t achieve single-handedly!
See how you can improve your content’s ranking 👇
Out of time? Facing bandwidth limitations? Is seemingly complex SEO terminology giving you a headache? Sounds like you need an experienced SEO professional! If your team is grappling with the tricky beast that is SEO management or with its intricacies and nuances an inexperienced team might miss, then outsourcing could be just the ticket for you!
So what’s the big deal about outsourcing SEO tasks? Plenty! Here’s a glance at the main gains:
Did you know? 🌠 Outranking checks all these boxes and more? Read how LetsTok wins new clients with content created using Outranking
But hold on – outsourcing SEO isn’t all rainbows and unicorns. Be prepared to face a few SEO challenges:
Ready to go solo? Hiring SEO freelancers with ample SEO experience is a cost-effective strategy perfect for smaller businesses. These seasoned professionals can perform various tasks, including on-page optimization, local SEO, and content creation. Yet, being a sole individual, the breadth of tasks they can handle is naturally limited. So taking care of tasks like a comprehensive SEO audit — which taps into various SEO tools — may become your responsibility. So, if you’re considering this route, bear in mind both SEO costs and the oversight role you may need to play.
Upwork and Fiverr are two of the best platforms for finding SEO expert freelancers. These freelancers can work on an hourly basis or at a flat rate per project. Their rates depend upon their expertise and experience. Below is a list of SEO experts found on Upwork.
Want to go the extra mile? Engage in a fully managed SEO campaign with a proficient agency. Here’s the thing – agencies mirror a beehive. Multiple skilled resources converge to build rock-solid SEO strategies. These include an array of services like technical SEO audits, keyword research, and backlink building. They also ensure adequate web traffic and keep you updated on the ever-changing SEO landscape. However, remember that bigger gains, such as extensive website traffic, may require a larger budget. So, if you have in-depth SEO needs and a sizeable budget, embarking on an SEO campaign with agencies is the way to go!
Below is a table that clearly demonstrates the difference in SEO costs for in-house vs. outsourcing:
| Source | What’s Included in Cost | Average Cost |
| In-house SEO | The annual salary of an SEO specialist, including benefits | $55,000 to $75,000 per year |
| Outsourcing SEO | • SEO expert’s billable time • Tools and software used for SEO • Extra deliverables broken down by your plan | • $2500 to $7500 per month • $30 to $100 per hour • $10000+ per project |
Before underlining impactful SEO practices, draft your SEO goals. Do you want more organic traffic? Higher keyword rankings? Better conversion rates?
Then, pen down your service requirements. Are you on the hunt for search keyword research, content optimization, link building, or perhaps all-inclusive on-page and page optimization? A comprehensive roadmap puts you and your SEO partner on the same page, ensuring the optimization efforts align with desired outcomes.
This way, your business can focus on its forte while reaping the rewards of better search visibility, and your SEO partner knows precisely what to deliver.
Now comes the fun part – partner hunting! SEO is no kids’ game; don’t trust just anyone. The next step involves researching various SEO service providers like an SEO reseller or a standalone agency. Consider those with a robust portfolio, relevant experience, and glowing testimonials.
These factors can immensely influence your search result rankings. Read, research, and review before making your choice. Relying on facts is more prudent than trusting your gut feeling!
You’re almost there! Now, it’s time to embark on your SEO journey by laying the ground rules. Confirm your SEO tasks for an effective SEO program, establish deadlines with scalability in mind, and set communication preferences to ensure continuity in your SEO efforts. Discuss privacy rights, intellectual property, and dispute resolution. Clear communication gears towards smoother collaboration. So, don’t simply shake on it — get everything in writing, making it a vital part of your SEO strategy!
Outsourcing SEO is an investment, not just an expense. Understanding the SEO costs involved is essential, as it directly influences your ROI. So, plan your budget smartly, focusing more on the results rather than the pricing. Engage yourself with an SEO solution that matches both your needs and financial reach, ensuring you ’don’t fall for cheap services promising unrealistic results. Instead, consider paying a slightly higher price for quality SEO services that can reduce overhead costs and increase your ’team’s bandwidth without the need to hire in-house. Remember, some agencies may do the bare minimum, but ’it’s the outsourced quality that matters.
Never underestimate the power of expertise and experience! Your potential SEO partner should not only be a seasoned professional in the field but also possess extensive SEO management skills. They should be fluent in your industry’s language and comprehend your audience’s requirements. SEO tools should be a part of their arsenal and the treasure trove of their SEO experience should be frequently reflected in their track record. Review their success narratives and distinctive case studies. Seek client feedback if they’re not immediately accessible. Ensure they tick all the boxes on the SEO experience checklist before finalizing the arrangement.
Openness and communication are vital! Your SEO partner should periodically deliver comprehensive reports detailing key metrics such as organic search volumes, keyword rankings, and lead conversions. This is part of the vital SEO audit process that aids in SEO improvements. Besides metrics, these reports should include updates on backlinks gained, website domain ratings, and progress on content or link placement. Regular scrutiny of quarterly reports can hint at the success of your SEO strategies. Remember, SEO is a long-term game. Partner with someone who communicates transparently and shares data openly. Make sure to consult an example of an exhaustive SEO report for a clearer understanding.
Beware of penny-wise, pound-foolish decisions! Hooking on to the cheapest SEO service might just convert your savings into losses. It’s a well-known fact that SEO costs can vary greatly. Sure, you end up saving a few dollars upfront. But render a thought towards the returns. You might encounter the harsh reality that low-priced services may not always correlate with high returns. The key lies not in minimal spending but in achieving maximum ROI. Instead of pricing, focus on the results you need. So, be prepared to invest in quality SEO services for a higher return. Outsourcing SEO can reduce costs while accelerating your business growth
Remember to clarify your SEO goals and the timeline for deliverables, as this can have a significant impact on your business success.
Hoping for magical results overnight? Hold your horses! Remember, SEO is no ‘abra kadabra’. It’s a delicate operation that requires a realistic timeframe. Typical SEO rankings improvement is akin to a slow-cooking, finger-licking dish. The significant search visibility is unlikely to be seen within 4 to 6 months. Should an agency promise quicker results, they might be risking hazardous black-hat SEO. Do not fall prey to these tall tales!
Communication crunch turning into a crisis? With outsourced SEO support, there can be communication barriers due to language and time zones. These hiccups may lead to misunderstandings and extended project timelines. Regular meetings, using effective SEO tools like Zoom for virtual interactions, email for formal communication, or project management software for SEO management can help. Never sideline communication!
Fancy some success stories? Here are a few glimpses into the SEO journey of various businesses:
Impressive, right? That’s the transformative power of well-executed, outsourced SEO operations, bolstering web traffic effectively.
Let’s expose some stumbles:
Mistakes, indeed, are the stepping stones to triumph. In light of these tales, let’s step boldly towards a successful SEO outsourcing journey!
Whether you are a small business or a well-established business, SEO needs to be constantly updated because Google rolls out algorithm updates regularly, affecting the rankings of all websites. An in-house SEO team is a great investment if you have the means and resources, but if you don’t, outsourcing is the right fit for you as you can find talents and agencies that complement your budget for SEO.
For SEO, content is king. And publishing great content for your website is a great way of paving your website’s path to Google’s first page. If you are thinking of just hiring an SEO team for your content needs, you can consider using Outranking, an AI-assisted content writing, editing, and analysis software that generates rank-able content every time, at just $69/month!
In the following video, you will see just a fraction of the features Outranking offers:
Still have questions? We may have the answer. Check out our FAQ below!
The cost of outsourcing SEO is quite elastic. Underlying factors such as your chosen agency, the services required, and even SEO costs can dramatically affect the price. Typically, you can expect to pay anything from a few hundred to several thousand dollars a month. High SEO pricing symbolizes comprehensive and custom packages that meet your needs, thus, they could be a worthwhile investment.
Instead of focusing solely on pricing, consider the efficiency and ROI that the prospective service offers. Remember, outsourcing enables you to avoid substantial overhead costs related to in-house teams and allows you to leverage the benefits of a specialized freelancer. All said, the rule in SEO, as in life, remains the same: you get what you pay for!
Absolutely! Outsourcing SEO to seasoned service providers caters to all – startups, small businesses, large enterprises, and even SEO reseller clients, like marketing agencies and consultants. Whether your keyword research is a haystack or your backlinks need a boost, there’s an SEO service provider waiting to assist! If the shoe fits, wear it. If the SEO service matches, hire it!
Patience is the key when it comes to SEO. It’s important to understand the timeframe involved for significant SEO rankings to manifest. Often, one ’doesn’t observe dramatic changes overnight. Generally, it takes about 4-6 months to start noticing substantial improvements. This isn’t a sprint but more of a marathon. Hang in there, slowly but surely, your SEO program will reflect beneficial results in your search result rankings! Always remember that worthwhile things take time and excellent results from a well-managed SEO program, are even more so.
It’s time for an SEO makeover!
Join Outranking and give your SEO strategy the TLC it deserves 🫶
