How to Write a Blog Proposal: Contents, Structure, and Tips

by Outranking
Updated On: October 6, 2023
Contents and structure of a blog proposal

Prospecting and writing your blog proposal is not easy. You’ve started thinking about writing a proposal for your content blog, but you’re not sure where to begin. There are many steps involved in writing a blog proposal that is enticing enough for a client.

You need to know the industry, the competition, and how to make the client want to hire you for the project. This article covers everything from the contents of your proposal to tips for getting clients’ interest.

What is a business blog proposal?

A business blog proposal is a document that outlines the goals, content, and strategies for a blog. It is used to pitch the blog to potential sponsors or advertisers. In some cases, you may pitch creating a blog from scratch for a client. The proposal needs to be well-written and easy to read to convince a potential client to invest in the blog.

What are the contents and structure of a blog proposal?

A punchy title and subject line

As you craft your email subject line and title for your blog proposal, make sure your message is clear, professional, and catchy to get the reader’s attention. Start by choosing an attention-grabbing subject line. In the body of your email, open with your main point or message and expand on it in the first few sentences.

Introduction and executive summary statement to grab attention

An introduction is like an executive summary for a blog proposal. It should be accurate and personal, engaging the reader to continue reading. The introduction should also be short and to the point.

The executive summary is the key to getting a prospect to read the entire business proposal. Make sure your executive summary is compelling and prepares your client to read a worthy proposal.

Here is a video on how to write an executive summary statement:

Why YOU are the best fit for the solution they seek

When you are writing a proposal for a potential client, show that you understand their needs and have a solution that will help them resolve their problems. It is also crucial to demonstrate your expertise and experience in the field, as this will show that you are the best possible candidate for the job.

By thinking critically about your solution and providing clear and concise explanations of how it will help the client achieve their goals, you can increase your chances of impressing them and landing the job.

Blog posts you have written in the past

When crafting a proposal for a new blog, show that you can handle the project and write engaging posts. Include blog posts that you have written in your proposal as evidence of your skills. Try to only include work samples that are relevant to the project at hand. This will give the client confidence in your ability to produce the right content for their blog.

Blog project timeline and deliverables

A blog proposal timeline and deliverables section should be specific and concise. For example, the timeline could identify how and when the consultant will work with the marketing team, what content will be created, and when it will be posted online.

How to Write a Blog Proposal: Contents, Structure, and Tips

The deliverables should be specific and detailed, including the number of pieces of content created for each platform and a timeline for when they will be released.

Budget and payment terms

The budget and payment terms section of a blog proposal should outline your pricing, payment schedule, and payment terms. This will let the client know how much they will be spending on your services and when they can expect to make payments. You can include a price per unit rate or a fixed monthly or hourly rate.

If you have some development skills, you can also create an interactive pricing table that automatically adjusts when the client selects the preferred rate, service, or plan.

If you are unsure of the cost, you can try the example below according to Career Sidekick:

How to Write a Blog Proposal: Contents, Structure, and Tips

Proposal cover

A proposal cover should include the company name, contact information, logo, and client information. A good cover page makes the proposal look neat, organized, and coherent. The first thing a potential client sees in an attachment is the title page, and it’s important to make a good first impression.

A cover page is a great place to include interesting and eye-catching graphics and visual content to draw attention and set the tone before the reader dives in. Users tend to prefer a cover page that feels simple and familiar. Only about 13% of proposals use cover pages, so this is a good way to stand out.

Next steps

At the end of the blog proposal, include your suggested next steps. You want the potential client to take action and implement your plan. Tell them they can expect to see results by following up and using the strategies you mentioned.

What are some tips for writing blog proposals?

Don’t use generic messaging – customize it for each client

To write a blog proposal that stands out, the writer must understand the audience of the blog proposal and focus on specific areas that will benefit the client. Generic proposals don’t end up being catchy or persuasive.

Mention why you are the ideal candidate for this proposal

Here is an example of how your pitch could look to convince the client that you will succeed with the job:

“If you’re looking for a strong blog that will win the attention of your audience, look no further. Our team has the experience and skills necessary to produce high-quality content that will help boost your business.

Here are three reasons why we’re the best agency for the job:

  1. We have a proven track record of producing quality content that resonates with readers. Our writers are experts at crafting engaging blog posts that will capture your audience’s attention.
  2. We understand the importance of SEO and how to integrate it into our writing to maximize reach and engagement. We’ll make sure your content is optimized so it can perform well in search results.
  3. We’re committed to providing excellent customer service. We’ll work closely with you throughout the entire process to ensure you’re happy with the final product.”

Show how you will be thorough with specific examples

As a freelancer, one of the best ways to show a potential client that you can deliver on their project is to include work samples in your proposal. By including related work samples, you can demonstrate your understanding of what the client wants and how you can deliver it. This demonstrates that you can complete the project successfully.

Show your skills and the tools you work with for optimal SEO impact

When pitching a blog proposal, it’s important to focus on SEO to show that the chances are high that your content will be seen and read by the target audience. To show that you can optimize for SEO, start by doing your research to understand the company’s needs and target market.

Then, focus on keyword research to identify the right keywords to target. Once you have a solid understanding of the company and its target audience, you can start drafting your proposal.

Show that you understand their target market, and focus on how you can help the company generate more traffic and boost sales.

Show how you incorporate client feedback

It’s essential to get feedback when you work with clients to improve your skills. You need to fully understand their needs, so ask for detailed feedback. When you write a proposal, emphasize your commitment to improving your work and producing results for clients.

Proofread the proposal to ensure it’s error-free

Proofreading your blog proposal is essential to making a good impression. Any mistakes in your proposal will reflect on the quality of the final product, so it’s important to proofread it as many times as possible.

We recommend you use a writing checker like Grammarly to ensure that your proposal is error-free and easy to read. Save the reusable parts of your proposal as a template – this can be helpful when you want to add pre-checked text in the future.

Don’t use fluffy language – make every word count

When writing a blog proposal, use specific, concise language that accurately conveys what the client can expect to receive.

It is also crucial to be realistic in terms of what you can deliver, as over-promising and then under-delivering will damage your reputation. By keeping your proposal clear, positive, and realistic, you increase the chances that it will be accepted.

Build relationships, and don’t think of this as a one-off project

When writing blog proposals, aim to build relationships with clients to maintain a profitable relationship. Offering a low budget can lead to a negative reputation and less long-term clientele. Clients are more likely to trust and work with companies they have a relationship with.

Prospecting and writing your blog proposal is not easy. You need to know the industry, the competition, and how it will serve you in a way that makes the client want to hire you for the project.You can't just write a blog proposal off-the-cuff, so use these tips as a guide when crafting your blog proposal.#Proofread the proposal to ensure its error freeProposal coverDont use language that is fluffy, make every word countIntroduction and executive summary statement to grab attentionDont use generic messaging, customize for each clientThe blog posts you wrote beforeExample 1: Travel blog proposal example  (see below) Show how you incorporate client feedback Build relationships

Appropriate follow-up is important to ensure that the client is happy with the proposal. Follow-up can involve either a call or email. It’s important to know what type of follow-up the client prefers.


When writing a blog proposal, make every word count. You want to use language that is engaging and shows how your blog will help the client meet their content marketing goals. Be sure to include a table of contents and a well-structured outline so the client can get a good sense of what the blog will be about.

Be sure to also include links to your LinkedIn, Twitter, and other social media accounts. Finally, make sure your title and subject line are straightforward, honest, clear, and professional, and also thank the client for considering you and your proposal.

Can a good blog design open more opportunities in a niche?

A well-designed, easily navigated blog can open up more opportunities in your niche or your client’s niche by getting discovered by users and ranking high in SERPs. Make sure to design the blog with SEO in mind to get the most out of the site. This includes using keywords throughout the pages, creating metadata that accurately reflects the information on the site, and ensuring links from other websites point back to the page.

Is business proposal writing the same as blog proposal writing?

These are not quite the same. Business writing is a more formal and professional way of communicating in commerce. Blog proposals are often a bit more clear, more concise, and more accessible to the reader than typical business writing. To write a winning blog proposal, get familiar with the format and strategy of business writing, and try to use the style that would best appeal to your target clients.

What are the contents of a blog proposal?

The contents of a proposal include your background, some samples of your previous work, and proposed pricing for your offered services. A good blog proposal shows that you understand the interests of your client and specify the scope of the proposed project. This includes elements like the number of posts, target topics, and the contract duration.